Tokyo Bikini Bar

Details

Tokyo Bikini Bar is a solo wax and lash studio competing with large salons and franchises — a name with plenty of personality, but without the polish to command premium pricing. I built a bold identity that balances playfulness with sophistication: a mascot, a bilingual wordmark, and a hot-pink system that carries from the treatment room to retail.

I designed packaging for the studio's white-label wax and shower scrubs so clients want to display them rather than hide them, along with merch, signage, the website, and social. Together they position the studio as both a skilled practice and a lifestyle brand — attracting clients who value expertise wrapped in personality.

Services

*Creative Direction *Identity *Packaging *Web *Social *Merchandise

Year

2023 — Present