Blvd Beer Fest

Details

Blvd Beer Fest needed a complete identity for its first year — built from scratch, with no attendance history or name recognition to lean on in a market already full of established beer events. Over four weeks I took it from concept through execution: an identity that carried across everything from tasting glasses and merch to billboards, a landing page wired into Eventbrite ticketing, and a multi-channel marketing push that built anticipation through to event day. Treating year one as both a festival and a brand launch left it with a foundation, and a library of assets, built for year two.

Services

*Creative Direction *Identity *Web *Marketing *Merchandise *Events

Year

2025