Joshua Serrano
The Pizza Cookery

The Pizza Cookery

Five decades, one identity.

Details

The Pizza Cookery carries five decades of history — and two locations that had drifted into looking like separate restaurants. I led a complete rebrand that unified both under one identity: honoring the heritage its regulars grew up with while giving the restaurant a contemporary presence that carries across menus, signage, and environmental graphics.

Services

*Creative Direction *Rebrand *Guidelines *Menus *Environments

Year

2025

The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery
The Pizza Cookery

Credits

Creative Direction

Joshua Serrano

Photography

Danielle Vega

Channel Islands Distillery