Good Boy Golf

Details

Good Boy Golf needed an identity that could stand out in a saturated golf apparel market while building two revenue streams at once: direct-to-consumer and B2B custom merchandise. Since 2023 I've led the full marketing and design engagement — identity, apparel design, distinct customer journeys for each audience, event branding, and a lookbook system that produces bespoke, client-approved collections for partners including Walmart, the LA Chargers, ServiceNow, and St. Jude. That positioned Good Boy as a full-service merchandise partner, where B2B work amplifies the brand and DTC sales prove it.

I manage a creative team of three — a videographer/editor, a social media manager, and a graphic designer — directing the photography, video, and ongoing content, writing the creative briefs, and iterating against campaign data. Design-led brand execution drove 100%+ revenue growth in 2024, with another 100% projected for 2025.

Services

*Creative Direction *Identity *Apparel *Lookbooks *Event Branding *Marketing *Web

Year

2023 — Present